Segmentation typesThe best way to stand out online among your competitors, is by making your communication personal and relevant. Easily identify new opportunities for your products, services and support.Meet your customers where they are and engage with them through retargeting.Communicate with your customers through the channels they prefer to hear from you.You can better see which types of customer quit your communication or services more quickly and assess why that might be to better prepare for the future.Targeted and personalised campaigns and advertisements work better and longer than generalised campaigns.Because you get to know your customers at a deeper level, you can tailor your content to their unique needs and ‘problems’.Through more insight you can better distinguish who your most valuable customers are and why they are so valuable.Personalised content increases the trust and loyalty you get from your customers.You can improve your support system and customer service by better predicting the challenges of different target groups and subsequently preparing for those challenges.
Why is that so important? For a number of reasons: But by digging even deeper and applying segmentation, you can better distinct the values and trends that lie behind those figures. They give you an idea of how your company performs. Within your company, you will often look mainly at sales numbers, turnover and losses. Why segment?Segmentation allows you to tailor your business and approach to every different point of view so you can make well-founded decisions. Analyse your segments and adjust when needed.How are you going to reach your audience?.Throughout each section you’ll get examples of how exactly we approach the different target groups for Flexmail’s communication and how you can use that to your benefit. If you want to get started with targeted email communication or you want to take a closer look at your existing strategy, this is the perfect guide for you. The key to sustainable customer relations and communication lies in understanding these unique needs and how your audience wants to be addressed. Those differences translate into different expectations about your communication, support and more. They live in different places and have unique needs, characteristics, concerns or difficulties. It makes sense: as your company grows, you’ll encounter different groups of people throughout your customer base. But as your customer list starts to grow, you'll see that it becomes harder every day to meet the needs of all your recipients at once. When you are just starting out with email marketing, your focus is most likely on collecting as many new subscribers as possible.
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